Our Story - The Vision Behind inup

Some visions begin quietly.

Ours began in a small basement, with the idea of bringing people closer to the unique power of the sauna. What started as a modest sauna trade grew over the years through passion, perseverance, and a clear goal: to create a sauna that not only warms, but truly moves.

Back in 2005, with the founding of our first sauna company Saunamarkt, we laid the foundation.

In 2016, we fulfilled our vision with the creation of inup, a brand that embodies uncompromising quality, timeless design, and the pursuit of the extraordinary.

Today, inup stands for tailor-made sauna and spa solutions at the highest level, created for people who seek the exceptional.

Our products are crafted from the finest materials and with meticulous attention to detail. Yet they are more than well-designed objects: they tell the story of a new way of thinking about wellness, emotional, refined, exclusive.

What once began in a basement has now become a sophisticated showroom, a place of inspiration.

And with more than 70,000 satisfied customers worldwide, we know: our vision has found its way.

But this is only the beginning.